Matter is the planning and decision layer between athlete context, training history, health data, and coach-reviewed action. It builds plans, adapts workouts, and prepares the daily coaching work for review.

Who is this built for?

Coaches across sports who need to individualize training without spending all day rebuilding plans, checking compliance, and chasing context. Matter works across one-on-one coaching, groups, classes, clubs, and teams.

How is Matter different from WHOOP, Oura, or Garmin?

Those are wearables that track one person’s data. Matter is a coaching workspace that turns athlete context into plans, adaptations, and coach-reviewed actions across a roster.

Do athletes need a wearable?

No. Athletes can enter data manually through daily check-ins and the iOS app. Apple Watch syncs through HealthKit, with additional integrations supported through setup paths.

Is athlete data private?

Yes. Athletes control which metrics their coach can see with granular privacy toggles. Role-based access ensures coaches only see their own team’s data. Health information is never sold or used for advertising.

BUILT FOR WHOLE ROSTERS, NOT ONE ATHLETE

Your whole roster.
Analyzed before sunrise.
Decided by you.

Matter reads every athlete overnight and tells you which ones need you today — with the evidence, and the change already drafted.

Matter reads your whole roster overnight, flags the athletes who need you, drafts the change, and waits for you to approve it.

Try the live demo Start 14-day trial Download athlete app

7 ENGINES · DAILY READINESS

DRAFT-AND-APPROVE
RESEARCH-GROUNDED
APPLE WATCH · WHOOP · STRAVA · FORCE PLATES
BUILT BY A D1 ATHLETE & ATC

MATTER · TEAM HOME

MATTER

Team Pulse · Readiness

4 OK 3 MON 1 LOW

Sarah

Marcus

Jordan

Alex

Casey

Morgan

Riley

Quinn

Active alerts · 4

Illness watch

Quinn · RHR +14% vs baseline

Overreaching

Marcus · HRV ↓ 3 days

Returning

Casey · cleared to full load

7-day trend

+10%

MONTUEWEDTHUFRISATSUN

Today · 3 sessions · 44 total athletes

NEXT IN 42m

09:00AM lift · Group A60m8

11:30Skill block · Group B45m12

16:00Conditioning · Full squad75m24

ROSTER 24 · UPDATED 03 MIN AGOLIVE

14-DAY TRIAL · UP TO 5 ATHLETES·LIVE DEMO — 40 DEMO ATHLETES · NO SLIDES

AI ENGINES: 7
WORKFLOW RULES: 28+
AI COACH ASSISTANT: VOICE+TEXT
BUSINESS SUITE: ALL-IN-ONE
ATHLETE UNDERSTANDING: DAILY

ADMINAttendance, follow-ups, parent digest drafts, and compliance reminders organized for review.
TIMEWalk into practice with decisions drafted, not spreadsheets open.
AUTOMATIONS28+ workflow triggers across communication, scheduling, billing, and monitoring.
BUSINESS SUITEPayments, storefront, customer subs, payroll visibility — no second tool.
AI COACHAsk questions, generate workouts, get research-grounded answers in seconds.
READINESSEvery athlete scored daily from HRV, sleep, load, and check-ins.

Apple Health · Strava · WHOOP · Polar · Google Health · intervals.icu · GymAware · Hawkin Dynamics · Google Calendar · Slack · PubMed · NSCA · ACSM · Garmin direct connection in progress

Product proof: Matter iOS app is live on the App Store

WHERE MATTER FITS

Athlete context comes in. Matter builds and adapts the plan. You approve what changes.

Matter is not another place to stare at numbers. It turns athlete context into training plans, session edits, messages, and follow-ups that wait for coach review.

COLLECT

Athlete context

Goals, history, check-ins, completed work, readiness, sleep, soreness, load, and coach notes. Matter keeps the inputs connected to the plan.

Goals
History
Check-ins
Load
Readiness
Notes

INTERPRET + QUEUE DECISIONS

Matter

Builds the plan, drafts sessions, adapts training when context changes, and queues messages or follow-ups for coach review. You decide what ships.

Readiness scoring
Plan generation
Suggested actions
Drafted adaptations
Research-grounded alerts

DELIVER

Coach delivery

Calendar, athlete app, messages, workout library, or your existing workflow. Approved work gets delivered without losing coach control.

Calendar
Athlete app
Messages
Library

Matter makes the plan and keeps it current. Coaches stay involved in the decisions that matter: what changes, what gets sent, and how each athlete is coached.

Build · Adapt · Approve

The plan is no longer manual from scratch.

Matter builds training from context, adapts when reality changes, and keeps the coach in control of every assignment, message, and adjustment.

app.matterperformance.com/dashboard

Plan Inputs

Goal: 10K build

History: 4 weeks complete

Readiness: 72

Constraint: knee soreness

Context comes in. Matter builds.

Goals, training history, completed work, check-ins, readiness, sleep, and load feed the planning engine so coaches are not starting from a blank page.

app.matterperformance.com/dashboard

Plan Inputs

Goal: 10K build

History: 4 weeks complete

Readiness: 72

Constraint: knee soreness

Plans and changes are drafted.

Matter drafts the plan, session details, adjustment options, and athlete messages. By the time you open the workspace, the coaching work is queued.

app.matterperformance.com/dashboard

Coach Queue

Week 2 plan drafted

Alex: deload option queued

3 messages ready for approval

Review, edit, then assign.

Approve the plan as-is, edit the details, or ask AI to revise. Scheduling, follow-ups, and communications stay organized while the coach controls what goes out.

app.matterperformance.com/dashboard

Actions Ready

Workout adjusted ✓ Approved

Plan assigned ✓ Sent

Follow-up drafted ✓ Review

Signature feature · Your team. Analyzed before sunrise.

While you slept, Matter did the work.

Every night, Matter reads your roster’s wearable data, detects risk, and drafts the next day’s suggested actions. By 6:15 AM your morning briefing is ready for coach review — less spreadsheet cross-referencing, less guesswork.

7engines running

6:15 AMbriefing delivered

1-tapapprove any action

Nightlyrisk + readiness scan

Overnight Operations

11:30 PM — 6:15 AM

11:30 PM

Full roster scan completed

24 athletes scored

2:15 AM

3 illness risks detected

HRV + sleep anomalies

3:40 AM

4 workout changes suggested

Volume review for flagged athletes

5:00 AM

6 messages drafted

Check-ins, parent updates, follow-ups

5:45 AM

Admin tasks completed

Attendance, billing, compliance

6:15 AM

Morning briefing delivered

10 actions queued for approval

24 athletes scanned7 engines ran12 actions drafted

All systems nominal

Morning Queue

5 pending

Workout· Readiness 54%

Reduce Alex D. volume 30%

Message· Engagement drop

Check-in: Morgan missed 2 sessions

Alert· HRV declining 3 days

Flag Taylor K. for trainer review

Admin· 4 parents pending

Send parent update: weekly progress

Schedule· Team readiness 68%

Move Thursday practice to recovery

AI-drafted overnightApprove all

7 AI Engines— Running 24/7

Illness prediction2 flagged → deloads drafted

Overreaching1 flagged → adjustment queued

EngagementAll clear

Readiness forecast24 scored → 3 plans adapted

Workout adaptation4 adjusted → approvals pending

Morning briefingDelivered → 10 actions queued

Smart alerts3 sent → follow-ups drafted

3-Day Forecast

Today76%

Tomorrow72%

Thursday68%

Deload recommended Thursday · Auto-drafted for approval

Learns Your Style

Learning progress10/10

Deload rulesVolume capsRest daysAlert severity

Ready for auto-execution

See how it works |Try the demo

See it in action

From data to decisions in 30 seconds

Step 1 of 4

Morning Briefing arrives at 6:15 AM

3 athletes need attention today

Alex: HRV dropped 22% overnight — overreaching pattern detected

Morgan: 5-day upward trend — ready for high intensity

Casey: RHR elevated 12% — monitoring for illness onset

Where you already work

Your staff never has to log in.

Coaching staffs do not live in another dashboard. They live in a group chat. Matter answers from inside it, using the same athlete data as the web app.

#xc-staff

Coach

who should back off today?

Matter

Three. Nkemdi — HRV down four days running, ACWR 1.4. Salas — 5h sleep, second night in a row. Brenner flagged an Achilles yesterday. Want Thursday’s tempo pulled back for all three?

Answers are grounded in that athlete’s real data, and anything that changes a session still comes back to you for approval.

Slack

Ask about any athlete from the channel your staff already has open.

Assistants, interns and the athletic trainer get the same answers without another login to remember.

iMessage

The same coaching agent, over text.

For the walk between the office and the track, when opening a laptop is not happening.

See everything Matter connects to

Why Matter exists

Coaches spend hours reviewing data before practice. Athletes wear expensive wearables but never see actionable guidance. Matter closes that gap — overnight, automatically, with full coach control.

Built from lived experience

Founded by a D1 athlete and certified athletic trainer who spent years watching coaches manually review spreadsheets while athletes wore $500 wearables with no way to act on the data.

AI that prepares, not replaces

Every AI action is either auto-executed for routine tasks or drafted for coach approval on sensitive decisions. The coach stays in control. The AI does the overnight work.

Research-grounded, not guesswork

AI responses cite peer-reviewed sources (PubMed, NSCA, ACSM). Readiness models are built on established recovery science, not proprietary black boxes.

Frequently Asked Questions

Everything coaches ask before getting started.

READY WHEN YOU ARE

See it running on a real roster.

Drop into the live demo with 40 athletes already loaded. Or book a guided walkthrough if you’d rather have someone drive.

Try the live demo Book a guided walkthrough

14-DAY TRIAL · CARD REQUIRED AT CHECKOUT

Your whole roster.Analyzed before sunrise.Decided by you.

Athlete context comes in. Matter builds and adapts the plan. You approve what changes.

Athlete context

Matter

Coach delivery

The plan is no longer manual from scratch.

Context comes in. Matter builds.

Plans and changes are drafted.

Review, edit, then assign.

While you slept, Matter did the work.

From data to decisions in 30 seconds

Morning Briefing arrives at 6:15 AM

Your staff never has to log in.

Slack

iMessage

Why Matter exists

Built from lived experience

AI that prepares, not replaces

Research-grounded, not guesswork

Frequently Asked Questions

What is Matter?

Who is this built for?

How is Matter different from WHOOP, Oura, or Garmin?

What does the AI actually do?

Do athletes need a wearable?

Is athlete data private?

What happens during a demo?

Is there a free trial?

How is this different from hiring a sports scientist?

See it running on a real roster.

Athlete context comes in. Matter builds and adapts the plan. You approve what changes.

Athlete context

Matter

Coach delivery

The plan is no longer manual from scratch.

Context comes in. Matter builds.

Plans and changes are drafted.

Review, edit, then assign.

While you slept, Matter did the work.

From data to decisions in 30 seconds

Morning Briefing arrives at 6:15 AM

Your staff never has to log in.

Slack

iMessage

Why Matter exists

Built from lived experience

AI that prepares, not replaces

Research-grounded, not guesswork

Frequently Asked Questions

What is Matter?

Who is this built for?

How is Matter different from WHOOP, Oura, or Garmin?

What does the AI actually do?

Do athletes need a wearable?

Is athlete data private?

What happens during a demo?

Is there a free trial?

How is this different from hiring a sports scientist?

See it running on a real roster.

Your whole roster.
Analyzed before sunrise.
Decided by you.