Pricing for coaches and athletes
Coach plans with 7 AI engines, 28+ workflow automations, and one-tap approvals. Plus Athlete Pro on iPhone for athletes who want deeper insights.
Free Trial
Experience readiness scoring and AI insights with a small group before committing
- Up to 5 athletes
- Daily readiness scoring (0–100)
- Basic AI insights (25 queries/day)
- Apple HealthKit sync (19+ metrics)
- 7-day trend analysis
- Athlete iOS app
Pro
Full AI coaching intelligence — 7 engines, morning briefings, and approval inbox for solo coaches
- Up to 30 athletes
- All 7 AI engines running 24/7
- Morning briefings & weekly digest
- Approval inbox (draft & one-tap approve)
- AI coach assistant (voice + text)
- Research grounding (PubMed, NSCA, ACSM)
- Workout adaptation engine
- Photo workout parsing
- Google Calendar sync
- Email support
Team
Multi-coach operations with workflow automation, admin intelligence, and business analytics
- Up to 100 athletes
- Everything in Pro
- Multi-coach support (up to 10 coaches)
- Workflow automation rules (28+ tasks)
- Admin automation (scheduling, compliance, follow-ups)
- Parent communication digests
- Class & group management
- Business analytics dashboard
- Attendance & compliance tracking
- Priority support
Enterprise
For D1 programs, pro teams, and multi-sport organizations needing dedicated support
- Everything in Team
- Unlimited athletes & coaches
- Custom integrations (WHOOP, Garmin, Oura)
- Dedicated onboarding specialist
- SLA & FERPA compliance support
- Custom AI training & reporting
- API access & SSO
Compare plans
| Feature | Trial | Pro | Team | Enterprise |
|---|---|---|---|---|
| Athletes | 5 | 30 | 100 | Unlimited |
| Coaches | 1 | 1 | 10 | Unlimited |
| AI queries/day | 25 | Unlimited | Unlimited | Unlimited |
| Readiness scoring | ||||
| Apple HealthKit sync | ||||
| AI coach assistant | Limited | |||
| Voice commands | ||||
| Research grounding | ||||
| AI engines (24/7) | 7 engines | 7 engines | 7+ engines | |
| Morning briefings | ||||
| Approval inbox | ||||
| Workout adaptation | ||||
| Multi-coach support | Up to 10 | Unlimited | ||
| Workflow automation | 28+ tasks | Custom | ||
| Admin automation | ||||
| Parent digests | ||||
| Class management | ||||
| Business analytics | ||||
| Custom integrations | ||||
| Dedicated onboarding | ||||
| FERPA compliance | ||||
| API access & SSO |
Athlete Pro on iPhone
The free athlete app is included with every coach plan. Athlete Pro unlocks advanced AI features, deeper recovery insights, and premium integrations — available on the App Store.
Athlete Free
Included with every coach plan — no athlete payment required
- Daily readiness score (0–100)
- Apple Health sync (19+ metrics)
- Daily check-ins and wellness logs
- Workout updates from coach
- 7-day trend analysis
- 5 AI chat messages per day
Athlete Pro
or $79.99/year (save 33%)
Advanced AI features and deeper insights for serious athletes
- Everything in Free
- Unlimited AI chat and coaching
- AI-generated personalized workouts
- Advanced sleep and recovery analysis
- WHOOP and Polar integration
- Extended readiness history and trends
- AI-powered recovery recommendations
- Premium data visualizations
Available on iPhone. Subscription billed through your Apple ID.
Prices shown are for the US App Store. Prices may vary by region.
Auto-renews unless cancelled at least 24 hours before the end of the current period.
Pricing FAQ
How does the free trial work?
Start a 14-day free trial with up to 5 athletes and 25 AI queries per day — no credit card required. You get readiness scoring, basic AI insights, and the athlete iOS app. Upgrade to Pro or Team to unlock all 7 AI engines, morning briefings, workflow automation, and unlimited AI queries.
What is the difference between Pro and Team?
Pro gives individual coaches the full AI engine suite — 7 engines running 24/7, morning briefings, approval inbox, and workout adaptation for up to 30 athletes. Team adds multi-coach support (up to 10), workflow automation with 28+ automated admin tasks, parent communication digests, class management, and business analytics for up to 100 athletes.
Why is Matter AI more expensive than basic coaching tools?
Most coaching platforms are spreadsheet replacements — they log data. Matter AI runs 7 AI engines overnight that detect risks, draft specific actions, trigger workflow automations, and prepare your morning briefing. It replaces the work of a sports scientist ($60–120K/year), an admin assistant, and multiple disconnected tools. Coaches using Matter report saving 4+ hours per week on admin and monitoring alone.
Can I upgrade or downgrade anytime?
Yes. Upgrade from Pro to Team anytime — all data, athlete profiles, AI history, and automation rules carry over. Downgrade at the end of your billing cycle. No migration headaches.
What happens during onboarding?
We help you set up your account, import your roster, configure automation preferences, and walk through best practices. Enterprise customers get a dedicated onboarding specialist. Most coaches are fully running within 24 hours.
What is Athlete Pro?
Athlete Pro is the premium version of the Matter AI athlete iOS app. It unlocks unlimited AI chat, AI-generated workouts, advanced sleep and recovery analysis, and WHOOP/Polar integration. Athletes connected to a paying coach get the free app automatically — Athlete Pro is an optional upgrade for athletes who want deeper personal insights. $9.99/mo or $79.99/yr through the App Store.
Do athletes need to pay to use the app?
No. The free Matter AI athlete app is included with every coach plan at no extra cost. Athletes log check-ins, view readiness scores, and receive workout updates. Athlete Pro is an optional upgrade purchased through the App Store for athletes who want advanced AI features and deeper recovery insights.
What is included in the annual plan?
Annual billing saves 20% — Pro drops to $79/mo ($948/year) and Team drops to $199/mo ($2,388/year). You get the same features with no commitment beyond the billing cycle. All plans include the free athlete iOS app.