Athletes
- Trial
- Unlimited
- Pro
- 30
- Team
- 100
- Enterprise
- Unlimited
Pricing
Pick the roster size. The assistant comes with it.
Every paid plan includes the assistant, Needs review, and the athlete app. The tiers differ in roster size, AI usage, and team features, spelled out line by line below. Plans are billed at checkout and refundable within 30 days.
Coach plans
Most Popular
Pro
$9999 /mo
Best for: solo coaches running up to 30 athletes. The assistant, the builder, readiness and the approval inbox.
- Up to 30 athletes
- AI coach assistant, voice and text (1,000 AI queries per day)
- Approval inbox: drafts wait for your Approve
- Daily readiness and risk review
- Workout adaptation drafts
- Morning briefings
- Class and group management
- Business analytics
- Program builder, AI generation and whiteboard-photo parsing
- Research grounding: cites published sport science via web search
- Google Calendar sync
- Athlete payments through Connect (3% platform fee)
- Email support
Billed monthly at checkout. 30-day refund.
Team
$249249 /mo
Best for: multi-coach programs and clubs. Everything in Pro, plus shared staff, automation rules and parent digests.
- Up to 100 athletes
- Everything in Pro
- Up to 10 coaches with a shared roster
- Payroll and coach-hours reporting
- Routines and workflow automation rules
- Admin automation: scheduling, compliance reminders, follow-ups
- Parent digest drafts
- 10,000 AI queries per day
- Priority support
Billed monthly at checkout. 30-day refund.
Enterprise
Custom
Best for: D1 programs, pro teams and multi-sport organizations that need dedicated onboarding and custom integrations.
- Everything in Team
- Unlimited athletes and coaches
- Custom integrations
- Dedicated onboarding and training specialist
- FERPA / compliance support
- API access
- Priority roadmap influence
Want to look around first? Start a 14-day trial, no card required
Compare plans
Coaches
- Trial
- 1
- Pro
- 1
- Team
- 10
- Enterprise
- Unlimited
AI queries/day
- Trial
- 25/day
- Pro
- 1,000/day
- Team
- 10,000/day
- Enterprise
- Unlimited
Readiness scoring
- Trial
- Pro
- Team
- Enterprise
Apple HealthKit sync
- Trial
- Pro
- Team
- Enterprise
AI coach assistant (within the daily query cap)
- Trial
- Pro
- Team
- Enterprise
Voice and text
- Trial
- Pro
- Team
- Enterprise
Research grounding
- Trial
- Pro
- Team
- Enterprise
Athlete-payment Connect (3% platform fee)
- Trial
- Pro
- Team
- Enterprise
Daily readiness and risk review
- Trial
- Pro
- Team
- Enterprise
Workout adaptation drafts
- Trial
- Pro
- Team
- Enterprise
Morning briefings
- Trial
- Pro
- Team
- Enterprise
Approval inbox
- Trial
- Pro
- Team
- Enterprise
Class management
- Trial
- Pro
- Team
- Enterprise
Business analytics
- Trial
- Pro
- Team
- Enterprise
Multi-coach support
- Trial
- Solo
- Pro
- Solo
- Team
- Up to 10
- Enterprise
- Unlimited
Payroll and coach-hours
- Trial
- Solo
- Pro
- Solo
- Team
- Up to 10
- Enterprise
- Unlimited
Routines and workflow automation rules
- Trial
- Pro
- Team
- Enterprise
Admin automation
- Trial
- Pro
- Team
- Enterprise
Parent digest drafts
- Trial
- Pro
- Team
- Enterprise
Custom integrations
- Trial
- Pro
- Team
- Enterprise
Dedicated onboarding
- Trial
- Pro
- Team
- Enterprise
FERPA / compliance support
- Trial
- Pro
- Team
- Enterprise
API access
- Trial
- Pro
- Team
- Enterprise
Priority roadmap influence
- Trial
- Pro
- Team
- Enterprise
| Feature | Trial | Pro | Team | Enterprise |
|---|---|---|---|---|
| Athletes | Unlimited | 30 | 100 | Unlimited |
| Coaches | 1 | 1 | 10 | Unlimited |
| AI queries/day | 25/day | 1,000/day | 10,000/day | Unlimited |
| Readiness scoring | ||||
| Apple HealthKit sync | ||||
| AI coach assistant (within the daily query cap) | ||||
| Voice and text | ||||
| Research grounding | ||||
| Athlete-payment Connect (3% platform fee) | ||||
| Daily readiness and risk review | ||||
| Workout adaptation drafts | ||||
| Morning briefings | ||||
| Approval inbox | ||||
| Class management | ||||
| Business analytics | ||||
| Multi-coach support | Solo | Solo | Up to 10 | Unlimited |
| Payroll and coach-hours | Solo | Solo | Up to 10 | Unlimited |
| Routines and workflow automation rules | ||||
| Admin automation | ||||
| Parent digest drafts | ||||
| Custom integrations | ||||
| Dedicated onboarding | ||||
| FERPA / compliance support | ||||
| API access | ||||
| Priority roadmap influence |
For Athletes
Matter on iPhone
The athlete app is live on the App Store. Athletes can download Matter free, connect with a coach-led team, and optionally upgrade with in-app purchases.
Athlete Free
Free
Included with every coach plan — no athlete payment required
- Daily readiness score (0–100)
- Apple Health sync (30+ metrics)
- Daily check-ins and wellness logs
- Workout updates from coach
- 7-day trend analysis
App Store
Matter Pro
$7.99/mo
$59.99/year also listed in the App Store
Optional in-app upgrade for athletes who want deeper personal insights.
- Daily readiness, recovery, strain, sleep, stress, and energy views
- Coach-assigned workouts and calendar planning
- Daily check-ins for soreness, stress, hydration, caffeine, and lifestyle context
- Recovery, sleep, stress, and energy detail pages
- AI guidance for rest days, training load, and workout context
- Training trends, templates, and fitness insights
- Coach-led access for connected teams
Download on the App Store
Available on the App Store.
In-app purchases are billed through your Apple ID.
Pricing FAQ
When am I charged?
Pro and Team are billed at checkout through Stripe, monthly or yearly. Coach plans are refundable within 30 days of the first charge, and you can cancel anytime in Billing; access runs through the end of the period you paid for.
Is there a free trial?
Yes. If you would rather look around before buying, a 14-day trial comes with unlimited athletes and 25 AI queries per day, and no card is required. It does not include the daily readiness and risk review, morning briefings or the approval inbox, which start with Pro. When the trial ends, pick a plan to keep adding athletes; nobody already on your roster is removed.
What is the difference between Pro and Team?
Pro is for one coach and up to 30 athletes. Team is for up to 10 coaches and 100 athletes, and adds routines, workflow automation rules, admin automation, parent digest drafts, payroll and coach-hours, and 10,000 AI queries per day.
Why is Matter more expensive than basic coaching tools?
Matter does planning work, not just record keeping. The assistant builds programs and workouts, reviews readiness, and drafts specific changes that wait for your Approve. Pricing reflects the AI work behind each draft, not just data storage.
Can I upgrade or downgrade anytime?
Yes. Upgrade from Pro to Team anytime; athlete profiles, programs and AI history carry over. Downgrades take effect at the end of your billing cycle.
What happens during onboarding?
Matter opens with a walk-through that drives the app for you: the dashboard, the calendar, the builder and the approval inbox. We can help import your roster. Enterprise customers get a dedicated onboarding specialist.
What is Athlete Pro?
Matter Pro is the premium in-app subscription for the Matter athlete app. It adds deeper personal insight features for athletes who want more context beyond team access. The app is available on the App Store, with Matter Pro listed as an in-app purchase.
Do athletes need to pay to use the app?
Athletes can download Matter from the App Store. Athlete access for a coach-led team is included with every coach plan at no extra cost. Matter Pro is an optional in-app purchase for athletes who want deeper personal insights.
What is included in the annual plan?
Annual billing takes about 20% off coach plans. Pro drops to $79/mo ($948/year, $240 less than monthly) and Team drops to $199/mo ($2388/year, $600 less). Same features.
Can I take athlete payments on any plan?
Yes. Athlete payments through Stripe Connect are open on every plan. Matter keeps a 3% platform fee on each athlete checkout, on top of Stripe processing.
Start
Not sure which plan? Let’s talk.
Pick a plan above, look through the demo, or talk through which tier fits the roster.
Prices shown in USD and exclude sales tax where applicable — Stripe collects tax based on your billing address. Coach plans are refundable within 30 days of the initial charge; athlete app access is included for connected athletes. Coaches receiving Connect payouts of $600+ per calendar year receive a 1099-K issued by Stripe. Platform fees (2.9% + $0.30 Stripe processing + 3% Matter platform fee) are deducted from Connect payouts. Cancel anytime; downgrade or cancel preserves access through the end of your current billing period, and you mayexport your data before cancellation.
Integrations
What works today, and what’s next.
Live — 18
- Apple Health
- WHOOP
- Strava
- Polar
- Google Health
- Fitbit
- Pixel Watch
- intervals.icu
- +10 more
Scheduled
- GarminIn progress
- GmailIn progress
Considering
- Oura
- KINEXON
- Catapult